Focus on Customer Needs
Analytic approach to business challenges, and proven record of innovative problem solving well suited to our current, evolving environment. Skills and expertise provide immediate value to a range of enterprises.
Solid Plans, Achievable Schedules
Solution-focused, creative problem solving approach for project teams. Marketing plans integrate digital strategies with other tactics for existing mature businesses or start-ups. Focused expertise across industries and communication channels creating cohesive and effective programs.
Build consensus and generate excitement about the overall vision so that each team member is invested in bringing the vision to life.
Invention & Execution
Deliver programs across channels from social and digital to print, TV and mail for B2B and B2C. Focus on financial, tech, and pharmaceutical across a range of industries
Technology experience from CMS requirements to consistent global website design
- Online brand and lead gen advertising for SAP to integrated CRM marketing and website for Motorola
- New brand identity development for Acterna, Prodea and Avention including positioning, website and marketing materials
Over a dozen years of financial experience
- From an integrated brand/lead gen program for Ameritrade at the beginning of the online trading era
- To a recent awareness/perception/acquisition program for TD Ameritrade
- Launch of online advertising for MasterCard with the “Priceless” campaign
- Brand guidelines for Barclaycard US, customized ad programs for American Express OPEN and Principal
- Integrated programs and collateral for T. Rowe Price, Fidelity, Merrill Lynch and HSBC
Pharmaceutical experience from lead gen to CMS programs including email, direct mail, websites, banners and TV.